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Profitability in vertical farming
is decided on the floor.

What determines the profitability of a vertical farm is not the equipment or the crop varieties — it’s how the operation is run on the floor. I’m here to share ten years of honest, ground-level experience.

I’ve been working in vertical farming since 2011. Over ten years, at more than ten facilities. There is so much that never makes it into textbooks or onto the internet — things you only learn on the floor. This site is where I write about what I’ve seen, what I’ve struggled with, and what I’ve figured out along the way.

The main content is 172 Hints to Boost Your Vertical Farm Profitability (PDF, 394 pages).


Featured Articles

Why Major Corporations Retreat from Vertical Farms: Pitfalls I Saw on the Ground

Why do major corporations enter the vertical farm business only to retreat shortly after? Drawing on more than 10 years and 10-plus sites, I share the real pitfalls and the perspective needed to get past them.

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Free Tools

PDF Running a Vertical Farm: A Beginner's Guide SHEET 13 Farm Management Templates TOOL SimpleFert — A Nutrient Program Tool

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Main Content

172 Hints to Boost Your Vertical Farm Profitability

394 pages, 19 chapters, 172 topics. A practical knowledge collection built from 10+ years of hands-on experience in vertical farming. It brings together "hands-on knowledge from the floor" for vertical farms that you cannot get anywhere else.

View 172 Hints