A worker checking crop growth inside a vertical farm

Profitability in vertical farming
is decided on the floor.

What determines the profitability of a vertical farm is not the equipment or the crop varieties — it’s how the operation is run on the floor. I’m here to share ten years of honest, ground-level experience.

I’ve been working in vertical farming since 2011. Over ten years, at more than ten facilities. There is so much that never makes it into textbooks or onto the internet — things you only learn on the floor. This site is where I write about what I’ve seen, what I’ve struggled with, and what I’ve figured out along the way.

The main content is 172 Hints to Boost Your Vertical Farm Profitability (PDF).


Featured Articles

The future of vertical farming cannot be measured by exit news — not by a millimeter

Losses and exits keep piling up, yet new entrants never stop. Does vertical farming have a future? You will not get an answer by framing it as grow-or-die. Whether the industry as a whole expands and whether the one operation in front of you keeps running are separate questions. To size up the latter from the outside, the first things that matter are power, capital, sales channels, and people. Using these four as a footing, we count — one operation at a time — whether starting now still leaves you in time.

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Free Tools

PDF Running a Vertical Farm: A Beginner's Guide SHEET 13 Farm Management Templates TOOL SimpleFert — A Nutrient Program Tool

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Main Content

172 Hints to Boost Your Vertical Farm Profitability

457 pages, 19 chapters, 172 topics. A practical knowledge collection built from 10+ years of hands-on experience in vertical farming. It brings together "hands-on knowledge from the floor" for vertical farms that you cannot get anywhere else.

View 172 Hints